Thesis Statement
Identity, narrative strategy & editorial direction for brands, spaces, and experiences with something different to say.
What People Are Saying
Words straight from founders, creatives, and leaders who’ve trusted me with the big picture and high-impact micro-moments ⤵
“[Lindsey is] a tour de force of heart, hustle, humility, and humanity. Stop reading this and hire her, dammit!”
— Jonathan Katz, brand and creative leader
“Because of Lindsey, I know that an empowered opinion and valuable insight can be delivered with a smile and sweet energy and STILL have an impact.”
— Fortune 500 marketing head
“Yes, yes, yes. You absolutely nailed my voice and story. Totally genius. Mic drop.”
— Hollis Loudon, Luxury Interior Designer
“This is everything I’ve wanted to say but never knew how to.”
— Coach and Licensed Professional Counselor
“Lindsey is vibrant, fresh, and brilliant at her craft… The experience has been fun, uplifting, and truly moving.”
— Jude Connally Zimmerman, founder of Jude Connally
“Lindsey leaves it ‘all on the field’ so to speak. She’s truly invested from day 1 of a project.”
— CPG brand president
“She’s a Swiss army knife in the best way.”
— “Big 4” M&A advisory manager
“While you might find other writers, you will be hard pressed to find someone to develop a strategy that supports your brand and your goals in the way Lindsey’s do. Last, not least, she is so fun to work with.”
— Luxury footwear brand founder
Meet your antidote to play-it-safe, one-size-fits-all “beige.”
Because the world’s too crowded for blending in, copycatting, or going with whatever ChatGPT spits out. (You weren’t made for that, anyway.)
Together, we’ll turn ideas, inklings, hunches, and open space into moments people will actually feel, connect with, and return to.
A Thesis Statement isn’t just a sentence.
It’s a perspective, a concept, a throughline, a point of view.
Whether you’re building a business, product, or personal brand, your Thesis Statement makes you you, keeps your vantage point clear, and sets you apart from everyone else’s by-the-playbook or off-the-cuff blah.
Thesis Statement partners with brands, hospitality leaders, developers, and service-based entrepreneurs who shape the world differently—and with intention.
Hi, hey, hello.
I’m Lindsey. And, I’m no stranger to a plot twist.
From rural roots to the Ivy League. (A Wyomingite at Harvard—party of one.)
Lost my middle school spelling bee… but made words my job anyway.
Got my first bylines as a fashion and cocktail journalist. A decade later, colleagues called me “the bubbles in a brand’s champagne.”
Climbed the corporate ladder. Loved it. Pivoted anyway. From a Fortune 500 creative leader to a solopreneur to a grad student (again)… and beyond. I’ve been on an “n-of-1 journey” with no regrets.
Zoom in, zoom out, repeat. From the littlest details to the big, culture-level picture, I bounce back and forth like it’s my job. (Because it is.)
My POV:
hits different.
And my mission? To sprinkle the world with (a lot!) more of it.
What I Offer
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You know your business inside and out. But sometimes, you need an outside voice – an injection of creativity, IQ, and momentum.
Sound familiar?“I know a lot about a lot, but branding and marketing aren’t my specialities.”
“What we’ve done so far got us here. But it won’t take us where we want to go.”
“My team’s doing the best they can, but we’re either making it up as we go or stuck on repeat.”
We step in as your special ops – bringing fresh thinking, clear positioning, and a plan that gets you unstuck. Whether you need to sharpen your messaging, refine your brand story, or give a project the extra push it deserves, we help make sure your next move is a smart one.
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Clarity, confidence, and momentum, whether you’re writing your next chapter or navigating a plot twist.
When business-as-usual isn’t cutting it anymore or it’s time to leave your comfort zone, we’re here to help. Transitions we’ve navigated first-hand:
Making a unique mark when applying to schools, jobs, scholarships, and more
Leaving an established job to pursue a different path or start a solo business
Taking intentional, productive career or academic sabbaticals
Major life transitions like divorce or moving to a new country or city
We help people navigate what’s next – whether it’s a bold leap or a subtle shift. Together, we’ll refine your story, navigate the ups and downs of transitions, and create a strategy that moves you forward with confidence and clarity.
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Smart tools for sharper, more efficient creative output.
Messaging, storytelling, and brand strategy shouldn’t feel like guesswork. Our frameworks, swipe files, and plug-and-play prompts take the struggle out of writing and positioning – so you can skip the blank page struggle and focus on what matters.
What’s inside?
Frameworks – Proven structures that will guide you to a result that’s uniquely yours.
Plug-and-play prompts – A jumpstart for everything from manifestos to microcopy.
Mad Lib-style templates – Fill-in-the-blank guides for sharper, more compelling copy.
Swipe files – Curated examples to spark inspiration and streamline execution.
More coming soon.
🗞️ A newsletter, too ↓
Fresh ideas.
Curated links.
Smart reads.
Convo fodder.
Free resources.
Vetted gems.
Bookmarks on repeat.
Fresh ideas. Curated links. Smart reads. Convo fodder. Free resources. Vetted gems. Bookmarks on repeat.
🗞️ Before you can connect the dots, you have to collect the dots…
Get occasional updates on what we’re reading, seeing, pondering, and decidedly not gatekeeping.
Equal parts swipe file, creative salon, idea fuel, and “Wait, how did we get here?!” We’d love to have you in our mix.
