Thesis Statement
Identity, narrative strategy & editorial direction for brands, spaces, and experiences with something different to say.
What People Are Saying
Words straight from founders, creatives, and leaders whoāve trusted me with the big picture and high-impact micro-moments ā¤µ
āBecause of Lindsey, I know that an empowered opinion and valuable insight can be delivered with a smile and sweet energy and STILL have an impact.ā
ā Fortune 500 marketing head
ā[Lindsey is] a tour de force of heart, hustle, humility, and humanity. Stop reading this and hire her, dammit!ā
ā Jonathan Katz, brand and creative leader
āYes, yes, yes. You absolutely nailed my voice and story. Mic drop.ā
ā Hollis Loudon, Interior Designer
āLindsey is vibrant, fresh, and brilliant at her craft.ā
ā Jude Connally Zimmerman, founder of Jude Connally
āLindsey leaves it āall on the fieldā so to speak. Sheās truly invested from day 1.ā
ā CPG brand president
āSheās a Swiss army knife in the best way.ā
ā āBig 4ā M&A advisory manager
āBecause of Lindsey, I feel empowered to chase my dreams, even if itās only one step at a time. She has given me thoughtful advice, encouragement, and clarity for my work and career so far.ā
ā Graphic designer and founder
Meet your antidote to play-it-safe, one-size-fits-all ābeige.ā
Because the worldās too crowded for blending in, copycatting, or going with whatever ChatGPT spits out. (You werenāt made for that, anyway.)
Together, weāll turn ideas, inklings, hunches, and open space into moments people will actually feel, connect with, and return to.
Thesis Statement partners with brands, hospitality leaders, developers, and entrepreneurs who shape the world differentlyāand with intention.
Hi, hey, hello.
Iām Lindsey. And, Iām no stranger to a plot twist.
From rural roots to the Ivy League. (A Wyomingite at Harvardāparty of one.)
Lost my middle school spelling beeā¦ but made words my job anyway.
Got my first bylines as a fashion and cocktail journalist. A decade later, colleagues called me āthe bubbles in a brandās champagne.ā
Climbed the corporate ladder. Loved it. Pivoted anyway. From a Fortune 500 creative leader to a solopreneur to a grad student (again)ā¦ and beyond. Iāve been on an ān-of-1 journeyā with no regrets.
Zoom in, zoom out, repeat. From the littlest details to the big, culture-level picture, I bounce back and forth like itās my job. (Because it is.)
My POV
hits different.
And my mission? To sprinkle the world with (a lot!) more of it.
What I Offer
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You know your business inside and out. But sometimes, you need an outside voice ā an injection of creativity, IQ, and momentum.
Sound familiar?āI know a lot about a lot, but branding and marketing arenāt my specialities.ā
āWhat weāve done so far got us here. But it wonāt take us where we want to go.ā
āMy teamās doing the best they can, but weāre either making it up as we go or stuck on repeat.ā
We step in as your special ops ā bringing fresh thinking, clear positioning, and a plan that gets you unstuck. Whether you need to sharpen your messaging, refine your brand story, or give a project the extra push it deserves, we help make sure your next move is a smart one.
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Clarity, confidence, and momentum, whether youāre writing your next chapter or navigating a plot twist.
When business-as-usual isnāt cutting it anymore or itās time to leave your comfort zone, weāre here to help. Transitions weāve navigated first-hand:
Making a unique mark when applying to schools, jobs, scholarships, and more
Leaving an established job to pursue a different path or start a solo business
Taking intentional, productive career or academic sabbaticals
Major life transitions like divorce or moving to a new country or city
We help people navigate whatās next ā whether itās a bold leap or a subtle shift. Together, weāll refine your story, navigate the ups and downs of transitions, and create a strategy that moves you forward with confidence and clarity.
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Smart tools for sharper, more efficient creative output.
Messaging, storytelling, and brand strategy shouldnāt feel like guesswork. Our frameworks, swipe files, and plug-and-play prompts take the struggle out of writing and positioning ā so you can skip the blank page struggle and focus on what matters.
Whatās inside?
Frameworks ā Proven structures that will guide you to a result thatās uniquely yours.
Plug-and-play prompts ā A jumpstart for everything from manifestos to microcopy.
Mad Lib-style templates ā Fill-in-the-blank guides for sharper, more compelling copy.
Swipe files ā Curated examples to spark inspiration and streamline execution.
More coming soon.
šļø A newsletter, too ā
Fresh ideas.
Curated links.
Smart reads.
Convo fodder.
Free resources.
Vetted gems.
Bookmarks on repeat.
Fresh ideas. Curated links. Smart reads. Convo fodder. Free resources. Vetted gems. Bookmarks on repeat.
šļø Before you can connect the dots, you have to collect the dotsā¦
Get occasional updates on what weāre reading, seeing, pondering, and decidedly not gatekeeping.
Equal parts swipe file, creative salon, idea fuel, and āWait, how did we get here?!ā Weād love to have you in our mix.
A Thesis Statement isnāt just a sentenceā¦
Itās a perspective, a concept, a throughline, a point of view.
Whether youāre building a business, product, or personal brand, your Thesis Statement makes you you, keeps your vantage point clear, and sets you apart from everyone elseās by-the-playbook or off-the-cuff blah.